A New Era of Functional Nutrition.
Breakfast that performs as hard as you do.
15g of complete protein.
No powders. No fuss.
A reimagined cereal built for people who move with intention
15g
Protein
3min
Prep Time
0
Powders added
Most cereals are loaded with sugar.
You reach for something that promises nutrition.
By 10am you're crashing - hungry, unfocused, reaching for whatever's nearby.
It's not your fault. It's the food.
01
Most cereals deliver 3-5g of protein. That's not fuel - it's barely a footnote. Your body needs real protein to stay satiated and sharp.
02
The "healthy" granola you trust is often loaded with syrups. Blood sugar climbs fast, drops faster. Mid-morning crashes become routine.
03
Protein shakes, bars, powders — a whole ritual just to hit your macros. Nutrition shouldn't feel like a part-time job.
What are we ACTUALLY made from?
Mycoprotein is a natural protein made through fermentation using fungi — similar to how foods like yoghurt, sourdough, and soy sauce are traditionally created.
The fungi are grown in controlled environments to form a complete, nutrient-rich protein that contains all essential amino acids and fibre.
It’s a simple, efficient process that turns natural fermentation into a high-quality food ingredient.
Why we use it
Mycoprotein is a natural protein made through fermentation using fungi — similar to how foods like yoghurt, sourdough, and soy sauce are traditionally created.
The fungi are grown in controlled environments to form a complete, nutrient-rich protein that contains all essential amino acids and fibre.
It’s a simple, efficient process that turns natural fermentation into a high-quality food ingredient.
We believe nutrition should be simple, functional, and enjoyable.
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FAQ
What exactly is mycelium, and how is it used in your products?
Mycelium is the naturally nutrient-dense root structure of mushrooms. We sustainably cultivate this clean plant protein via vertical farming, shaping it into our signature "shatter-crunch" breakfast clusters without heavy processing or soy fillers.
Does MyCrunch taste like mushrooms?
Not at all. Our proprietary baking process completely removes any earthy mushroom flavors. This leaves a clean, neutral canvas that lets our premium natural ingredients and distinct crunch take center stage.
How does functional nutrition differ from traditional high-protein cereals?
Traditional fitness cereals rely on heavily processed isolates that cause mid-morning energy crashes. MyCrunch Co. features natural fungal fibers that slow down digestion, providing sustained, long-lasting energy without the bloat.
Where are your ingredients sourced?
We prioritize a near-zero carbon footprint. Our mycelium is grown indoor-farmed right here in the UK using vertical agriculture. Every batch is mixed, baked, and packed locally in 100% recyclable packaging.
London
27 Borough Lane
London SE1 9AA
United Kingdom
020 7946 1122
Manchester
42 Market Street Manchester M1 4AB United Kingdom
0161 808 2244
Hours
Monday–Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM
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